Eau de toilette for men

Forget about the traditional stereotypes of masculinity and reveal your exceptionality

Turn into a real hero. The Burberry Hero Eau de Toilette for men will awaken and strengthen your desire to overcome your limits and be completely free and single. It will help you find the courage to become who you really want to be. Because only by following your instincts can you become a true hero.

• a fresh woody fragrance, timeless and daring
• introduced in 2021
• the charismatic actor Adam Driver is the face of the fragrance

Composition of the fragrance
The composition of the fragrance is a combination of strength and freshness, reflecting the duality of men today, who are strong yet sensitive. The opening notes are mostly bergamot, which gives the fragrance a distinct vibrancy, and are complemented by lemon and cardamom. They are followed by black pepper and juniper, which invigorate the composition of the fragrance significantly and are typical of British perfumes. Cedar wood from three of the world’s mountain ranges adds depth and warmth to the composition.

Story of the fragrance
The background for creating Burberry Hero is a man at full strength, as well as a horse with which this modern hero mirrors his movements. Together they overcome their limits. The perfumer Aurélien Guichard has infused the fragrance with the animalism in every man, as well as humanity.

Burberry Hero, in a bottle reminiscent of a horse’s hoof, has become the carrier of new visual elements. It refers to the founder of the brand – Thomas Burberry – whose embossed initials adorn the lid. This Eau de Toilette has a beige hue, typical of the Burberry brand.